TAM 047: The “Best Of” Automations For 2016
Well it is that time of year again, when everyone is making business plans for the coming year. Hopefully by now, you understand all the great benefits you can get with marketing automation.
But many people become overwhelmed by all the possibilities and aren't sure where to start. I always tell folks to start with a simple lead capture sequence and if you want to find out exactly how to do that you can listen to this episode.
Assuming you have got that in place by now, what is next, what can you put into play in 2016?
Well, I went back into the archives from 2015 to pull out the best tactics from some really great marketers. Things you should be putting into play in your business in 2016.
Cart abandonment sequence, unsubscribe sequence, Dean Jackson 9 word email
Shane Melaugh of Thrive Themes
Split testing and moving uncomfortably fast.
Storytelling and the soap opera sequence
Evergreen product rotation sequence
Post purchase follow-up sequence
And to get you started, grab this simple Dean Jackson type "9 word email" sequence to get started. Now you have no excuses.
Install straight into your ActiveCampaign account
If you want to give ActiveCampaign a try, you can set up a free trial account here.
If you have any questions or just need a tip from the ninjas or join us in the Automation Nation private Facebook group.
- Thrive Leads
- James Schramko - Episode 01
- Shane Melaugh - Episode 02
- Andre Chaperon Episode 06
- John McIntyre - Episode 10
- Ezra Firestone - Episode 30
- Autoresponder Madness
- ActiveCampaign Insiders - Special Offer
Announcer: Welcome to The Active Marketer Podcast, where we talk about how to design, automate, and scale your business to the next level using sales and marketing automation. You can find out all the tips, tactics, and techniques you need to get more customers and sell more stuff over at TheActiveMarketer.com. Now here's your host Barry Moore.
Barry Moore: Welcome to the very first episode of The Active Marketer Podcast for 2016. This is the podcast that's all about sales, funnels, and marketing automation. I'm your host Barry Moore. Really excited to be here, really excited to be kicking off a new year. In my business I've got some great exciting things coming down the pipe, and I'm really excited for you to be implementing marketing automation in your business. We're publishing this episode in January 2016. In January the new year is typically the time everyone sits down and starts planning out a strategy for their business for the coming year, or if you're smart, the coming 90 days. I get a lot of questions from people about marketing automation. It's a powerful, powerful tool to put into your business. I think everyone really understands that, but they struggle on where to get started. Or what tactics and techniques, what automations they can put to a greatest use in their business.
In this episode, this New Year's resolution episode, I've gone back in the time machine to 2015. I've grabbed some top tips from some really top tier internet marketers on what you can put into your business straight away. We've got some coming up, some snippets from five top tier internet marketers. And they're telling you exactly what you can do to put into your business to have the biggest impact in 2016. So what I suggest you do is you pause this, grab a notebook, grab a pen, or bookmark it, or email it to yourself, or whatever you got to do because you're going to want to take some notes on this one. This basically lays out a perfect strategy for acquiring new customers, split testing your conversions, nurturing those customers that are already on your list, and a perfect way to follow somebody up post purchase after they've bought something from you. This is one you're going to want to take notes on.
Before we get into all those fantastic tips, I want to urge you to stick around to the end of the episode. At the end of this episode I'm going to give you the ability to get in on a special offer I'm really excited about for 2016 here at The Active Marketer Podcast. So don't bail early. Stick around to the end. You're going to want to get in on this special offer that I've got for you at the end of the episode. So I'll see you at the end of the episode. In the meantime let's get into these top five strategies from these top five internet marketers that we had as guests in 2015. Get your notebook, and get ready for a killer 2016.
For our first little tidbit we're going to go all the way back to episode one with James Schramko. Super clever guy and has always been an online mentor of mine. He's going to share a few sequences that you can put into your business straight away that will show immediate results.
And are there any particular types of sequences or particular types of email that you're finding are more effective for conversions or sales than other ones?
James Schramko: Well I think one of the biggest changes for my business was adding the cart abandonment because those people have registered an interest in buying but not gone ahead. So I believe that if you can get that up and running, that's a really worthwhile sequence to have. And of course in my business the unsubscribed sequence is vital because if you can keep a customer, it's much more effective than trying to go and get a new one. Rather than just let someone go unquestioned that little investigation as to why someone stopped or fixing up a bug in a billing system is definitely worthwhile. So I'd say that one also is a really profitable sequence to have.
Barry Moore: Yeah, for sure. Especially with those recurring monthly customers. Once they leave that's monthly revenue for who knows how many months that you're going to miss out as opposed to just one single sale. Any kind of ideas what percentage that cart abandonment sequence is saving or bringing people back to the fold?
James Schramko: The cart abandonment I would estimate about 20%.
Barry Moore: Oh wow.
James Schramko: I think it really makes a huge difference because I do see people responding to that follow-up. And you can get a feel for how many people were on that list that didn't get migrated across to a product list. So that you can actually measure that one.
Barry Moore: Yeah, very cool. I remember, too, years ago when I first came across you, and I came across your website. I was having a look at some of your website services and about three days later I got one of those nine word emails, "Hey, are you still interested in buying a website?" And I was like, "How the hell did he do that?" Obviously I've gone and found out. I think those nine word emails are really, really simple and really, really effective. Have you found those particularly useful or effective in converting to a sale?
James Schramko: Extremely effective. It's probably the best thing you can possibly do. You know when people actually reply to those with a reason why they won't or with an excuse or an objection. Quite often it's giving you the feedback or data that you need to be able to change the messaging and to save a lot of future sales. So it's not just that one person. You're leveraging your sales copy. There's nothing more important than increasing conversions on your website. Because most people in online marketing have a conversion problem.
Barry Moore: All right. Some gold from James there but begs the question, what can you do about a conversion problem which segues beautifully into some great advice from Shane Melaugh of Thrive Themes where he talks about split testing and conversion. And this little gem is from episode two.
Shane Melaugh: We really wanted you to have the freedom to test anything. Because that's one of the things that really sets the smartest marketers and companies apart is that they do a lot of testing. Instead of just saying, "Oh, all I need is a pop-up that shows everywhere, and that's good." They just keep testing, keep testing, keep iterating to make their list grow faster and faster. That's one thing we wanted to build in. And the other thing is we have very detailed targeting options, because again this is something we just found in our own testing as well. And we found that some of the most switched on people out there are doing a lot of very detailed segmentation. So they will show different opt-in forms to different segments of their audience to make those offers more relevant. That's one of the most powerful things you can do to increase your conversions is to make a more relevant offer to your visitor.
So in Thrive Leads we have a whole range of options to let you do that. Where, for example, you can create a different offer and a different opt-in form to show across your website depending on which category of posts someone's looking at right now.
Barry Moore: So that's triggered off the blog post category, is that right?
Shane Melaugh: Yeah, and you can trigger this off of basically any recognisable factor in WordPress. So you can use categories, tags, other taxonomies, post types, page templates, just anything that's identifiable within WordPress you can use for this targeting.
Barry Moore: And then so you're basically showing a different offer. So say you're on a health and fitness site. And if someone's looking at a blog post that has to do with exercises, you could have a different opt-in than if they were looking at a blog post that had to do with nutrition, is that what you're saying?
Shane Melaugh: Exactly, and this is something that really can make a huge difference. Yeah, if someone's looking at a nutrition article, and you show them an opt-in offer that says opt-in here to get whatever, this free report with more nutrition related stuff. It can make a huge difference compared to just having a single catch-all offer that you're showing everywhere on your site.
Barry Moore: Right, so on the nutrition page it's like the five foods you should never eat if you want to lose weight and then on the exercise page it might be like the five exercises to get ripped fast or something like that.
Shane Melaugh: Exactly, exactly.
Barry Moore: All right, very cool, very cool. And just to loop back to something you said before about split testing. I think split testing is like exercise. Everybody knows they should do it but most people don't get around to it. You mentioned something there that you can even split test on different triggers, what did you mean by that?
Shane Melaugh: Yeah, so there's different ways to trigger your opt-in forms. This is especially relevant for lightbox, pop-ups and slide-ins. So where basically you don't have the form showing inside your content. The form kind of appears on top of your content. There's different ways to trigger that. So you can say, for example, you can say okay, I want to show this after three seconds. When someone comes to the page, wait three seconds then show it. Or you can say I want to show it when someone scrolls to a certain point on the page or scrolls to the end of the post, then show this.
We also have an exit intent trigger so you can show it when someone's about to leave your site. But more importantly you can actually test these different options against each other. Because you can find a lot of opinion about this out there, but there's not a lot of data because it used to be quite difficult to test. What's better, should you show it after ten seconds or after three seconds or after someone scrolls down 50% of your post? Now you can just test these different triggers against each other and see what actually works best.
Barry Moore: And you can trigger different kind of modalities like a lightbox versus a scroll trigger box or something like that?
Shane Melaugh: Yep, yep.
Barry Moore: Very cool.
Shane Melaugh: I think I have two things to say that addressed two different groups of people. Because from my experience the first group of people is, let's say the beginner. Where I think the most important tip is that you get in the habit of shipping. You get in the habit of actually shipping. So my first tip for people when they start using this is to create a form and publish it as soon as possible. It's the kind of thing where don't get in the habit of putting it off until later. And don't get in the habit of thinking first I will come up with the perfect headline and then I'll make the perfect offer. And then I'll build this course, and then I'll integrate with that and so on. Then weeks pass before you publish your opt-in form. So get in the habit of publishing stuff uncomfortably fast. That's one of the most important things you can do as an entrepreneur I think. So yeah, that would be the first. Whatever you can publish right now, do that even if it's the simplest form with the least enticing offer ever. Even if it's just like, "Sign up below to get emails from me," which is not a good offer essentially. But even if you do that ... It's better to do that right now and then start working on improving it than to just put it off forever. So that's like the ...
Barry Moore: Uncomfortably fast, I love it.
Shane Melaugh: Yeah. And that's like the beginner tip, right? The more advanced tip is ... This is a bit more time consuming. But I want to encourage people to ... If you're doing testing and you're really serious about growing that list, I want to encourage you to test value propositions and to test offers against each other. Don't get lost for too long in tweaking headlines and testing button colours against each other and stuff like that. Those are like the last tests you should run. The most powerful test you can run that will give you the greatest results and also give you valuable insights into your target audience and how you can market to them are tests of your value proposition and tests of different offers. Yeah, that's one of the greatest things that can lead to improved conversions.
Barry Moore: Yeah, test screams not whispers as they say.
Some great advice from Shane there and if you haven't checked out Thrive Leads which is what we were talking about there. It's a WordPress plug-in that allows you to easily put up on your site different types of opt-in opportunities: side bar, ribbon bar, across the top, lightbox, pop-up, end of post pop-up. And as we said in that little discussion there, you can get Thrive to customise the opt-in offer that it puts in based on all those little WordPress categories and things. Really, really powerful. I'd suggest you check it out.
Now that we've split tested our offer and we're starting to get people onto the list, how do we keep them engaged? For the best piece of advice from last year, we're going to go to Andre Chaperon. A really fantastic copywriter who's well known for getting big results from small lists. And basically the godfather of the Soap Opera Sequence. If you've ever studied email marketing, you've certainly come across that term at some point. So we got Andre on the show to talk about how he frames and creates his Soap Opera Sequences.
So maybe for those folks who aren't familiar, could you just kind of give us the basis of your Soap Opera Sequence?
Andre Chaperon: Yeah, it's simple enough. There's two components. The one component is the structure. It's how the physical thing is actually mapped out. So like I said already it's all based on follow-up sequences. When emails go out sequentially, you put them in the system, and they go out with a predefined gap in-between each one. Then you can go one level deeper and you can say to yourself, okay someone's going through these emails and everyone's different and everybody has different needs. So you can create context with your emails, with your story sequence. And based on the context, different people can take different actions. Because certain things will resonate with certain people. So understanding that is ... Then I started to implement these behavioural sequences. Basically if somebody takes an action and clicks on the link, whatever that might be depending on the market. They click on the link because it makes sense to them or they want to know more about a certain thing. Then what I do is that launches another Soap Opera Sequence and sends them down another little path. The tools nowadays are a lot more slick than they used to be. It used to be a bit of a mission to set the whole thing up. It wasn't a simple process moving people between lists. It's a lot more now. It's a lot more elegant now where they can just click a link whereas before they had to actually opt-in again.
Barry Moore: And have you found an optimal length for your main Soap Opera Sequence or does it really depend on the subject matter or the customer avatar that you're talking to?
Andre Chaperon: As a rule of thumb, you just keep adding on to it so it doesn't end. So yeah, it can be ... Just keep writing. Initially it'll be like a week long. You'll write seven emails worth of stuff and then you just create a process whereas every single week you just keep adding, you know writing more emails and then adding them to that sequence. Then over time it'll get longer. It'll be 30 days long or a month long, then 45 days, 90 days. And you just keep going.
Barry Moore: Have you looked at the metrics to see if there's any kind of drop off the longer it gets or are you such a good story teller that you're keeping people hooked for 45 days?
Andre Chaperon: Well, I know people go all the way through them and they click all the way through them. So I just keep adding to it. And obviously there's other little offshoots. As people are doing things and clicking certain things, it's launching other emails so they're always engaged. I mean marketers or anybody interested in a certain topic are going to read stuff and click on links because they want to discover more. And when you start to use little cool things like open loops and cliffhangers, it keeps them reading.
Barry Moore: Yeah, I love your open loop writing style. I just read the emails just for the sake of reading them just because they're so good to read. Do you ever have trouble keeping all the sequences straight in your head?
Andre Chaperon: Yeah, sometimes.
Barry Moore: Andre's a super clever guy and you should definitely check him out. He has written the seminal work on autoresponders called Autoresponder Madness. It's worth getting if you're going to be serious about creating some autoresponder sequences for your business.
And on the theme of copywriters, the next guest we're going to bring back for a bit of a rewind from last year is another copywriter John McIntyre. Widely known as The Autoresponder Guy. And he's going to share a couple of sequences with us. Especially interesting is his kind of evergreen rotation sequence that he talks about. So let's listen in on this snippet from John McIntyre.
John McIntyre: Why use marketing automation in the first place? And the reason why is that when someone visits your site and they sign up to the email list, chances are within the running of your business there's going to be a bunch of different times when you're going to want to email people. And one of those times is going to be when they first sign up depending on the business model. And when they first sign up, you want to at least say hey, maybe get them on the phone tell them about a product that you've got, something like that. There's going to be a sequence as well when they become a customer. Once they become a customer, you want to put them on some kind of a campaign so that they're receiving communication from you on a regular basis. So you stay top of mind and so they respect you and they know as the leader, as the main authority in that niche or in that industry. So that's what that's going to do.
And you're also going to be able to sell them stuff afterwards because as a lot of people find out once they get more experience with business, is that the money's really in the back-end. You make most of the profit selling to people who've already bought stuff. So you're going to want to have an email list for your customers. So that's two segments. So a segment is, you might say a batch or a section, it doesn't really matter what you call it. It's basically a group of people within your audience, within your entire list. So a segment, maybe you have 1,000 people on your email list and 500 of them, that would be a segment. So you've got two segments right there. People who just signed up, prospects and then customers.
And you don't want to be sending ... The reason you use marketing automation stuff, to get a bit more advanced with this, is that you don't want to be sending your customers emails that are going to your prospects. Because you're probably asking your prospects to buy stuff. And if you're asking your customers to buy stuff that they've already bought, you're going to look unprofessional. And they're also probably going to think you're a bit pushy and he's just not very good at setting this whole thing up.
Barry Moore: So John, you've got a lot of people come through your business wanting autoresponders. What are the common ones that most people seem to need in their business?
John McIntyre: The most common ones are going to be, number one, is going to be the prospect sequence. Someone visits a site and they sign up and they buy something ... Sorry, they haven't bought anything yet. They basically sign up, and they need some kind of sequence that's going to convert the prospects into customers to get them to buy usually a cheap product which is called a lost lead or a trip wire or something like that. That would be one sequence. So getting first time prospects who have never bought anything to make a purchase.
Another sequence is say for customers. And it might be a straight sequence for customers who bought one product that just does six emails or ten emails or something like that and sends it out and converts them into ... Basically makes them buy more product. Okay? They'd be the main ones. Honestly it's not ... You can go as complex as you want with this, and an example is a client that I'm working with right now. He sells one product. He's got about five or six other products. He's got two funnels, and he's got five or six products per funnel. And so he'll sell one product, and then what he wants to do is automate the process by which he follows-up with those customers after that. Because he wants to ... He sends out broadcasts, and he makes some okay money from that. But what he wants to do is instead of that, create this automated process so that he can walk away and go sit on the beach while his automated emails system goes and makes those sales for him.
What we're going to put together ... What we're going to do with him is it'll be that sequence that I just mentioned. We call it the evergreen rotation funnel. And the way it works is you've got email one is a content email. Let's say someone buys a product, and they've had the upsell. So great, thanks for buying the product, here's some other cool stuff. After we've finished that, he might only have two or three emails after they bought the product. And then it's like what next? And this is I think something ... If you have a number of different products, I think this could work really, really well.
And so what you do is you send out one content email. By content, it's just goodwill. Say something cool, give them a tip, give them some great information, touch base with them, something just kind that you're not trying to pitch them. Email number two is a trigger email. You maybe write something about search engine optimization. So if they click that link, they get moved to a separate list. So they're removed from that main list, and they go to a separate list. And they get three or four email promotion for a product that you sell about search engine optimization. Whether they buy or they don't buy, at the end of that four email sequence they go back to the main list again.
Now the people who visit the sales page and don't buy, you can use the software to be like well if they visited this page but they didn't buy, send them this email. So if at any point during that four email promotion they visited your website and they didn't buy, you can then trigger an email to them and say hey, we noticed that you visited the page, but you didn't buy. Here's 10% off or something like that. Just remind them that it's still there, it's waiting for them and here are the benefits. And then maybe email two, you say here's a discount because you still haven't bought it yet. So then we come back ... So whether they buy or they don't buy, they go back onto the sequence. The original sequence where there's the content email and then the trigger email.
And then when they get back on there, they get another content email to establish the goodwill and the rapport and the trust again, and then they get another trigger email this time for say pay-per-click marketing. And they go through that four email promotion sequence again if they click on that link. And so you might have five or six products. And this is what we're doing for this client, they might have say six products so six rotations. And what's cool is when they get to the end of rotation number six, some people would think that that's the end of the funnel, and it could be. Or what you could do is just then when they finish the end of that sequence, you could just take them all the way back to the beginning.
Barry Moore: Absolutely.
John McIntyre: And then you have this ongoing ... If that was a three month sequence, that three months would just be running in perpetuity. You would be running it all the time, and I think that's pretty powerful.
Barry Moore: All right. Interesting stuff from John McIntyre there. So we started off with James Schramko talking about how we can get people onto our list. Lots of different little tricks and techniques you can use to get people onto the list. Shane talked about how you can split test and really up your conversions and tweak your offer. Andre and John talked about what you can do when people are on your list, so we're going to round out this best-of episode with e-commerce rock star Ezra Firestone who's going to talk about what you can do after people have bought. So we've got them on the list, we've split tested our offer, we've engaged them when they're on the list, now they've finally bought something, what do we do there? Ezra shares his post purchase follow-up sequence. Listen in.
Ezra Firestone: The thing that I'm really excited to talk about is a very effective post purchase automation that everyone can implement no matter what your business is. I've found it to be really great, and I use it on my information business, my e-commerce businesses, I use it everywhere, I love it.
Barry Moore: Sounds good, brother. Sounds very groovy. Let's hear about it.
Ezra Firestone: All right. So after someone buys there's a couple of things you want to do. It's generally kind of a five part sequence for a physical product store. The first email that you want to send them - happens automatically they get put on a post-purchase automation list - is here's what to expect. Join us on social media, a video thank you, so "Thank you so much for purchasing. I wanted to send you a quick email and shoot a video for you, you can watch that video here." And then in the email you tell them everything you say in the video. Because some people will read and some people will watch, so you want to communicate it in both places. In the actual email they get, they can click a video. The video just says thanks so much for buying, we're packing up your box now or we'll be in touch with you in 24 hours if you're selling a service, super excited to be doing business with you, click the link below this video to join us on Facebook. And you have a little Facebook like box where they can like you on Facebook, and here's what you ordered and stuff like that.
The next email should go out the next day or the day after, and it's a here's what to expect. It's a pre-arrival email. So before they get the product, whatever that product is, it's building excitement. It's showing them what it's going to look like, maybe opening the box. Hey, your box is going to come, this is what it's going to be. Or hey, when we're all finished with this, this is what you're going to have, super excited about it. Building excitement and getting them excited about the thing that is coming. Now all the while, your tracking emails are going out automatically if you're sending them a physical product that's separate. That's sort of something that happens as the tracking updates, they get notified and they can track that. The next thing that we like to do is after they've received the product, we send them a social promotion email that says, "Hey, here's how you can enter our photo contest." Which is a picture of you with our product, a selfie. People like to take selfies these days. And you can get pictures of people ...
Barry Moore: You think?
Ezra Firestone: Yeah, it's not hard to get people to take a picture with your product or take a picture doing anything you want that you can then put on your website which helps your conversion rate. So you do a little photo contest for social proof. The next email that we send is a survey request. So like, "Hey, you know, we've done business now and super happy about it. We'd love to get your feedback on ways that we can improve, products you think we should add." All this kind of stuff and you just let people type in responses, and that will be the best time that you spend on your business is reading those responses. Because people will actually tell you what they think, and you can get really good insight on different things to offer and products to add and stuff like that. If you're using an e-commerce business, tell me if I'm talking too fast here, Barry.
Barry Moore: No man.
Ezra Firestone: My voice is a little bit down today so I tend to talk faster when my voice is down for some reason. Basically if you have an e-commerce business, all the while throughout this process already they would've already gotten an actual, real, leave me a star rating review request from whatever you're using either Shopify Reviews or Yotpo or whatever, Shopper Approved. That'll have happened automatically along with the tracking updates. But I like to ask them to take a SurveyMonkey survey or any kind of whatever survey software you're using, and get some insight.
And then the last email that I think you should send, is an incentivized video review request. So not only will you have selfies of people who have consumed your product on your product detail page when you're selling it, but you'll also have videos of them. Basically it's like, hey get a $5 or a $10 iTunes or Starbucks gift card by doing these five things. Pull out your iPhone, shoot us a quick video, mention the product by name, mention this, mention that, here are the steps we've got to mention. Email it to us from the same device you recorded it on, and we'll send you a gift card.
Basically what we've done there is we've thanked them for buying. We've gotten them really excited about the product. We've notified them before it comes. We've notified them when the product's shipping. We have asked for a selfie and a traditional star rating review and have given them a contest to enter. We've asked them to take a survey. We've incentivized them to leave us a video review. And then after that, because the point of the post-purchase automation sequence is to engage them, deliver content and make additional offers. And so after that five step sequence, we then go into content engagement and additional offers like we have this other product, or here's this other piece of content that you might like that leads to a sales video. So we use that same funnel of sending someone up to a piece of content that leads to a product on the back-end as well after they're already a customer.
Barry Moore: And what kind of uptake do you see or what kind of additional purchases post that sequence are you seeing?
Ezra Firestone: I mean we get a lot, man. We have like a 50% reorder rate.
Barry Moore: Wow.
All right. I hope you took plenty of notes there. There's gold, gold, absolute gold in this week's episode. I hope you took plenty of notes, and you're going to runaway and implement some of these if not all of these into your business just as soon as possible.
At the beginning of the episode I told you there's going to be a special offer here at the end of the episode and this is it. If you've been following me for any amount of time, you know that one of the reasons I do this is because I think marketing automation sales funnels are a super powerful tool for anybody to put into their business. And in the past it's kind of been the domain of the really advanced, top tier marketers. But as the technology becomes more accessible, it's something that can be utilised by anybody who has a website. The problem is there's not a lot of educational material around how to go and do this. This is why I started The Active Marketer Podcast in the first place. I'm on a crusade to educate people on how they can implement this stuff in their business.
So we've had you-to-me courses, we've got podcasts, we've got the private Automation Nation private Facebook group where we solve problems and talk about tactics. But it's still not enough. It's still not enough. I get emails and calls from people all the time where they're frustrated that they can't quite get it to work, or they've made a mistake or they're not sure how this should go. Or they're not sure how these great tips, like from Ezra Firestone there with his post-purchase sequence, they're not quite sure how that applies exactly to their business. So in 2016 I am stepping up the game brothers and sisters. I am going to open a private coaching community that really is going to be a hotbed of sales funnels and marketing automation.
I want to make this the place that wasn't available to me when I started. Years ago when I started my marketing automation journey, I found some great tools and I went to work. And all right, I'm going to implement these, at the time, in my wife's business. And hey guess what, there was nowhere to learn. There was nowhere to go. Nobody was talking about this stuff, and it's just so powerful and so amazing. So I had to learn from trial and error. Much like you're probably doing now. So you know it's powerful and you know you want to do it, but it can be confusing and it can be a little technical. And it's quite easy to make a mistake. You know the wrong tag fires the wrong sequence to somebody and all of the sudden emails are going out that you didn't mean to go out.
So this year 2016 hopefully in just a few weeks, I'll be opening The Active Marketer Insider's Private Coaching Community. It's going to be the coaching and implementation community I always wished I had when I was starting out with this marketing automation stuff. I want to make it super simple, super clear and super easy for you to put this to work in your business because I think it's really, really powerful and can change anybody's business. In my crusade to educate, we're going to bring together a private coaching community for you where you're going to get access to tools, tactics and techniques. You're going to have direct access to me inside the community. We're going to run private coaching calls and group hot seat calls. So if you really want to know how to put this into your business, and you are brave enough to put yourself on the hot seat, myself and other members of the community will break down your business and break down your sales funnels and really pick it apart and put it back together so that you have the best possible automation and the best possible sales funnels working in your business.
And inside the coaching community we're going to have tonnes of resources for you. We're going to have shared automation library. You can just click on an automation, put it straight into your business. We're going to have swipe files for your emails. We're going to have funnel blueprints that show you exactly the steps you need to take at varying degrees of complexity. So if you're just starting out, you don't want a super complex funnel. You just want, hey where's the very first place to start? We're going to say start here, then move to this, then move to this, then move to this. We're going to have funnel blueprints. We're going to have quick action plans, checklists that you can follow to put this straight into work into your business. We're going to have group coaching calls as I said. We're going to have hot seats, remember hot seats, monthly webinars. And as I said it's really going to be the premier place for anybody who wants to learn about sales funnels and marketing information. I'm really, really excited about this.
So here's your special offer. I want you to head over to the URL I'm going to mention in a minute and express interest in being a founding member of this community. I'm not going to charge you anything now. You're just expressing interest that you want in when the doors open. And what that means to you, what that special offer is, is anybody who has put their hand up, you're going to get early access to the community at special founder rates. So I know you're taking a chance on me because this community is just starting, and I want to provide you the best possible reason and the best possible resources to get started inside this community. So you're taking a chance on me, and I understand that.
So I'm going to give you access to special founder rates. So anybody who's on this early expression of interest list, you're going to get first go at getting into the community at special founder rates before we launch this to the public. And those special founder rates will never go up for the lifetime of your membership. As long as you stay an active member inside the community, that special founder rate will never go up. The price to the general public is certainly going to go up over time and probably very quickly as we pack resources and great learning material inside that community. So you have a chance to get in now at special founder rates that'll never go up for the lifetime of your membership.
So if this sounds like what you need in your business, I want you to head over to TheActiveMarketer.com/specialoffer. Just put your name in there and tell me that you're interested. When the time is ready, we're ready to open the doors to these early founder members, we'll send you an email and that's the time we'll bill you if you want to get into the community. It the meantime, run over to TheActiveMarketer.com/specialoffer, put your name and email address in there, and I'll contact you with some more information.
In the meantime, we'll see you next week for another episode of the podcast. This is going to be a pretty interesting one all about getting leads from Facebook straight into ActiveCampaign without having to go to any intermediate landing pages or anything like that. Pretty interesting stuff. Very, very cool. Very, very powerful. So I'll see you next week. In the meantime get out there and design, automate, and scale your business to the next level using sales and marketing automation. See you everybody.
Announcer: Tanks for listening to The Active Marketer Podcast. You can find the show notes and all the latest marketing automation news over at TheActiveMarketer.com.