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https://media.blubrry.com/activemarketer/s3-ap-southeast-1.amazonaws.com/theactivemarketer.com/podcasts/TAM059_Scarcity.mp3Podcast: Download (11.4MB)Subscribe: Apple Podcasts | Spotify | RSSIn this week's Tactical 20, I talk about using scarcity in your offers. Scarcity is a powerful motivator when it comes to selling and it is the subject in an entire chapter of Robert Cialdini's seminal book on selling "Influence, The Psychology of Persuasion" How to use […]